Social Media Marketing (SMM) is a type of internet marketing which uses the benefits of social networking sites as a tool of promoting websites, thus increasing traffic towards them and learning from users’ direct reactions.

With social media now overpowering us than ever before, it’s become imperative for brands as well to register their presence on these platforms& connect with their consumers directly.

Social Media Marketing has revolutionized the way brands spend on marketing.

The main goal of SMM is to improve communication with users, increase brand visibility and reach more (potential) customers.

If tackled mindfully, social media marketing has the power to make or break a brand’s image. However, staying away from it only means providing your competitors a chance to tap into your target market, thus losing out on a huge potential customer base & turning existing customers into brand loyalists through exemplar customer relationship management.

It can be done in two ways

1) Active SMM Promotion :

Active promotion means adding links (applications) which lead from the content o the website towards social networks (similarly to RSS and social media share buttons).

These include social media sites like Facebook,Twitter,Instagram,Pinterest and others

2)Passive SMM Promotion :

Passive promotion means promoting activities on social networks by updating statuses, publishing images, tweets or articles on blogs.