Search Engine Optimization
Search engine optimization is nowadays more important than ever , In short SEO is a set of rules for optimizing you website for search engines and improve your search engine rankings.
Search engine algorithms change frequently and SEO tactics evolve in response to those changes, so it is important to emphasize often when it comes to SEO
The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). To take advantage of this and gain visitors to your web site your website needs to appear in one of the top positions.
SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels
SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.
Optimization can take many forms. It’s everything from making sure the title tags and meta descriptions are both informative and the right length to pointing internal links at pages you want to.
It is the combination of these following
Technical SEO: With technical SEO you can ensure that search engines can crawl and index your website with out any issues.
On-site SEO: Rules to apply on your site and content to make it search engine friendly.
Off-site SEO: Ways to promote your website or blog so that it can rank higher in search results.