Search Engine Marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising
SEM is a very effective way for small businesses to reach new customers, increase revenues, and trim acquisition costs.
Search Engine Marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
Common SEM concerns are cost per click and cost per acquisition (CPC and CPA). These indicate how much money is being spent on search advertising, and whether the return is worth it
- SEM includes .
- Geo Targeting
- Demographic targeting
- Mobile targeting