Lead generation is the process of generating consumer interest for a product or
service with the goal of turning that interest into a sale.It is a method of starting to funnel-in eventual purchasers of your product or service down the path of buying.
A lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service. There are two types of leads in the lead generation market: sales leads and marketing leads.
1) Sales leads :
Sales leads are generated on the basis of demographic criteria such as income, age household income, psychographic, etc. These leads are resold to multiple advertisers
2) Marketing leads :
Marketing leads are brand-specific leads generated for a unique advertiser offer. In direct contrast to sales leads, marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources.
Collecting new leads allows the businesses to educate and nurture prospective customers through e-mail marketing, before reaching out to qualified leads directly via salespeople.
There are two main components to the lead generation process:
1) getting traffic to your site
2) convincing them to share their contact information with you
All lead information tends to change or become obsolete as time passes. To keep the information up to date, the Lead Manager needs to continuously contact the leads’ contact to update the information.This is called lead nurturing.